Author Archives: markstaton

## #mobilemarketing and wrap-up (sniff)

The other day we discussed how DigiMark is kind of the definition of a “survey course”. We call it “Digital Marketing” but it really should be “Introduction to Digital Marketing”. We go over a lot of stuff, but every topic has … Continue reading

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## #adwords and #programmaticbuying and #nativeadvertising

Okay, on Tuesday we’re going to talk  about the AdWords certification exam that you are going to take during exam week. Here are the basics. To be Google AdWords certified you need to pass the “AdWords Fundamentals” examination and one more … Continue reading

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## #coding and #sql c/o @codecademy

A couple of years ago, I saw this blog from Wade Foster about what it takes to be a “Full Stack Marketer”. This might be one of the most influential things I’ve ever read for the class. Some things have changed, but … Continue reading

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## #searchenginemarketing and @hubspot certification

Sorry about the delay in posting. I was really tired after teaching the MBAs last night. After we get back from the long weekend (I won’t be having office hours on Monday by the way) on Tuesday, we’re going to … Continue reading

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## #emailmarketing #inboundsales and #seo

On Tuesday, we’re going to talk about email marketing and inbound sales. I’ve always had a lesson on email, but I became a lot more interested in it after listening to season one of Serial in the fall of 2014. (Season two is … Continue reading

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## HootSuite Certification and #landingpages, #UI, #UX

Turning the page, next week is packed with all sorts of DigiMark goodness. On Tuesday, you are going to take the HootSuite examination in class. (In other words, we’ll all be “in the room where it happens”.) Then on Thursday we’re … Continue reading

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## #contentmarketing and #socialmediastrategy

We had a great couple of classes this week. I’m very impressed with your level of preparation and discussion. Next week, we are going to continue our discussion of inbound marketing with a day on content marketing and a day on … Continue reading

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