Monthly Archives: February 2016

## #adwords and #programmaticbuying and #nativeadvertising

Okay, on Tuesday we’re going to talk  about the AdWords certification exam that you are going to take during exam week. Here are the basics. To be Google AdWords certified you need to pass the “AdWords Fundamentals” examination and one more … Continue reading

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## #coding and #sql c/o @codecademy

A couple of years ago, I saw this blog from Wade Foster about what it takes to be a “Full Stack Marketer”. This might be one of the most influential things I’ve ever read for the class. Some things have changed, but … Continue reading

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## #searchenginemarketing and @hubspot certification

Sorry about the delay in posting. I was really tired after teaching the MBAs last night. After we get back from the long weekend (I won’t be having office hours on Monday by the way) on Tuesday, we’re going to … Continue reading

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## #emailmarketing #inboundsales and #seo

On Tuesday, we’re going to talk about email marketing and inbound sales. I’ve always had a lesson on email, but I became a lot more interested in it after listening to season one of Serial in the fall of 2014. (Season two is … Continue reading

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