## HootSuite Certification and #landingpages, #UI, #UX

Turning the page, next week is packed with all sorts of DigiMark goodness. On Tuesday, you are going to take the HootSuite examination in class. (In other words, we’ll all be “in the room where it happens”.) Then on Thursday we’re going to discuss UX (“User eXperience”), UI (“User Interface”) and Landing Pages. Read this article from Fast Company (the magazine for hipster businesspeople who love Amy Schumer) on what is the difference between UI, UX, graphic designers and motion designers. And this article from a Spring 2015 issue of UX Magazine on “4 techniques of successful UX executives”.

But webpages can’t just be “elegant”, they must also be effective and lead to conversions. This leads us to a discussion of landing pages, the first pages that our traffic hits as a result of our digital marketing efforts.  Mashable published a quick, nitty-gritty post with a few tips on creating an effective “initial point of contact”. Our friends at Copyblogger wrote a more detailed guide to creating landing pages. Also check out HubSpot Academy’s Class 6 The Anatomy of a Landing Page and Class 7 Guiding the Next Step with Thank You Pages. For your blog, what are the most important things to know about UI/UX design generally and landing page design specifically? And what are some examples of elegant and effective landing pages? See you Tuesday!

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