## Monday (Come back from Sasquatch); Wednesday CODING!

Alright, alright, alright. It’s nuts to think we are heading into the home stretch of the quarter. We don’t have that many classes left together (sniff). So, let’s finish it strong!

A couple of years ago, I saw this blog from Wade Foster about what it takes to be a “Full Stack Marketer”. Some things have changed, but I think most of it is still relevant. Scroll down to #17 and Wade writes:

A marketer who can get their hands dirty will be much more effective than one that always has to lean on a developer. Being able to edit the copy directly via HTML {or} reposition an element on the page via CSS will let a marketer iterate quicker without distracting the development team.

I’m still not entirely sure what “iterate” means there, but whatever, it sounds classy.

Coding is becoming a big deal and coding instruction is becoming a big business. Read this article from Bloomberg Businessweek that was published earlier this month about the rise of coding boot camps. The tuition price might seem extraordinarily high to you. Think about why it might actually be a pretty good deal for the students.

Now, I think that you guys have experience with some programming in your MIS classes. What I would like for you to do for Tuesday is try out two platforms that help people learn to code. First, go to Codecademy, sign up and register FOR FREE. When you get to the learn page scroll down below the fold and find the section entitled “Language Skills” and click on “HTML & CSS”.

Codecademy HTML and CSS

When you start, take a screen shot that shows the time. (If you don’t know how to do this … figure it out.) After two hours stop, then take another screen shot of the time so we can see how far you progressed.

The second thing I want you to do is go to Squarespace (should be familiar to you thanks to all of their native advertising), sign up FOR A FREE account and spend half an hour creating an e-commerce page. For inspiration check out the website of my former student Christina Fagan, who quit her digital marketing job to become founder and Chief Knitting Officer of Shit That I Knit, and built the page on Squarespace. In your blog, include the screenshots from your Codecademy, the link to your Squarespace page and write answers to the following questions:

  1. Why do you think coding is a good skill for a beginning digital marketer?
  2. What was the experience like using Codecademy?
  3. What are some of the positives and negatives you found using Squarespace?

Have a great long weekend, think about those who have given the ultimate sacrifice for the country and have fun coding. See you Wednesday. (And don’t be the person who asks me if there is a blog for Monday. There isn’t.)

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