Monthly Archives: May 2015

## Monday MOBILE; Wednesday WRAP-UP

The more I teach this class, the more I realize how much it is a “survey course”. We call it “Digital Marketing” but it really should be “Introduction to Digital Marketing”. We go over a lot of stuff, but every … Continue reading

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## Monday (Come back from Sasquatch); Wednesday CODING!

Alright, alright, alright. It’s nuts to think we are heading into the home stretch of the quarter. We don’t have that many classes left together (sniff). So, let’s finish it strong! A couple of years ago, I saw this blog from Wade … Continue reading

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## Monday – Google AdWords Exam Prep; Wednesday Programmatic and Native Advertising with @wwujasonwilson

Okay, we’re going to talk on Monday about the AdWords certification exam that you are going to take during exam week. Here are the basics. To be Google AdWords certified you need to pass the “AdWords Fundamentals” examination and one more … Continue reading

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## Monday SEO (@nickmarvik); Wednesday SEM and PPC (@TaylorP263)

I know we’ve been dancing around the topics of Search Engine Optimization and Search Engine Marketing for most of the quarter. In many ways they are the most important tools in a digital marketer’s toolbox, since we all spend so … Continue reading

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