** For tomorrow (finally) #growthhacking

Just to reiterate, there IS NO BLOG FOR TOMORROW (sorry, Josh). But after we talk to Grace and Selena, we’ll do a mini-discussion on one of my favorite topics, #growthhacking. Here are a couple of quick reads you can do, if you want, to get a feel of what we’ll be talking about. (I’m still going to be calculating participation points tomorrow, by the way.)

So, please read this blog from Andrew Chen about how the Growth Hacker in the new VP of marketing. It’s a good overview of stuff, but it will also allow us to sort of speak the same language. If you’re interested, feel free to skim The Definitive Guide to Growth Hacking which is kind of long, but worth your time. Particularly because the authors, Neil Patel and Bronson Taylor, directly contradict some of the statements made by Andrew Chen.

Cool? Cool.



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