** This week’s readings: O say you see .. it’s DigiMark 2.3!

Welcome to the Spring Quarter for the Digital Marketing class at WWU. Your class is section 2.3, since this is the second year and the third quarter that I have taught the class. (I’m confident that this will become such a big thing that in ten years when you are launching your billion dollar app at SXSW Interactive, you’ll meet another WWU DigiMark alum and say something like, “I was DigiMark 2.3! What section were you?”)

You’ll learn a lot about me over the next ten or so weeks, one of which is I hate printing stuff out and this blog will essentially be your textbook. Here is this quarter’s syllabus:

Course Description (Spring 2014)

(Another thing you will learn, is that I have reserved the right to change this schedule.)

My goal is to have the following week’s readings for both sections up by Wednesday evening. For this Wednesday, we’re going to do a general introduction, talk about what you want to learn, what I want to teach you and how the course will be run. We’ll also talk about these three readings:

Knowledge and Skill Requirements for Marketing Jobs in the 21st Century


State of Digital Marketing Talent

Additionally, make sure that you have set up your WordPress blog (it’s much easier for me if your name is somewhere in your URL) and publish your first post. For this blog you should:

  • Introduce yourself
  • Explain why you are taking the course
  • Describe what you would like to learn
  • Write about the three assigned articles, critically. In other words, don’t just summarize them to show that you read them. Add your $0.02 about what you think is important.

Your blog will be one-third of your grade. They will be graded on a 0-5 scale:

0 = You didn’t publish your blog before the start of class

1 = You wrote something, but not particularly relevant to the day’s topic

2 = You summarized some, but not all the assigned readings

3 = You summarized all the readings, but didn’t add any personal critical analysis

4 = You analyzed all of the articles, but in a boring way and didn’t add any additional materials

5 = You analyzed all of the articles in a thoughtful and engaging manner AND you found additional, non-assigned articles and posts to back up your arguments. (Also, .GIFs)


After you post your blog, tweet the URL to me @DigiMark_WWU and that way I can start following your blog.

That should be enough for Wednesday. I am looking forward to really great quarter with you.


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