Next week: Social Media w/ @paulacusati and G+ w/ @stephanhov

As we wrap up our inbound marketing module (but being honest, all Digital Marketing is inbound, so we’ll never really finish it) we’re going to talk about this thing the kids are all in to, “Social Media”. Social Media is more than sharing pictures of what you had for dinner and letting people know where you are for dinner or what you thought about your dinner, it’s a way to promote yourself and your brand to the people that already are interested in what you have to offer.

For Tuesday, check out this new e-book from MOZ that is HOT OFF THE (figurative) PRESSES, “The Beginner’s Guide to Social Media”.

Reading it just now, I learned something new about Twitter (which I Tweeted).

This guide will give you the latest information about how businesses use Social Media, which goes far beyond promotion. I’m particularly interested in the “crowdsourcing” capabilities of Social Media, such as the concept of Social Care and Product Development.


After reading that, let’s read an example of Social Media going, terribly, terribly wrong.

Applebee’s Social Media Meltdown

What went wrong with Applebee’s? What would you have done differently? What lessons have you learned?

Finally, check out HootSuite U and watch the videos under “Hoot 100: Setting Up Your Dashboard”.

HootSuite U

We’ll do a G+ chat with Paula Cusati of HootSuite and she will get you all set with your premium HootSuite accounts, so you can get certified.

Speaking of G+, if there is one thing I’ve heard a lot recently it is “2014 will be the year of Google Plus”, which if you considered the conventional wisdom a year ago, would be quite an accomplishment.

Social Media Explained (By Donuts)

To get us started, why is Google+ becoming more important. Check out these blogs:

Why Use Google Plus?

Why Your Business Needs Google Plus

I think the SEO impact of Google+ makes it pretty important. But what about people who aren’t business, just people?

Gmail Integration With G+ – NY Times

Which some people think is, frankly, desperate.

A Desperate Plot to Boost Google+

To take us through the business case for G+, we’re going to talk to Stephan Hovnanian, author and owner of Shovi Websites. Check out some of his work:

Google+ Profile Optimization by Stephan Hovnanian

Have a great weekend. (Go Pats! Go Hawks!)

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