Monthly Archives: January 2014

** Tues. Paid Media w/ @sselenam and Thurs. Coding w/ @codecademy

Tuesday, we’re going to do our last bit of the inbound marketing puzzle with Paid Media, which in many ways is the most “traditional” form of media promotion but today is changing rapidly. (Honestly, I think if I could do my … Continue reading

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I am posting this through @hootsuite. (F

I am posting this through @hootsuite. (From the past…)

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Next week: Social Media w/ @paulacusati and G+ w/ @stephanhov

As we wrap up our inbound marketing module (but being honest, all Digital Marketing is inbound, so we’ll never really finish it) we’re going to talk about this thing the kids are all in to, “Social Media”. Social Media is … Continue reading

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Want to know the digital marketing skills employers seek? (h/t @lmsires)

Lauren tweeted this link to me a couple of minutes ago. @DigiMark_WWU you weren't lying! http://t.co/xTDv6EoN2O — Lauren Sires (@lmsires) January 8, 2014 It’s to an article in Adweek that summarizes what Digital Marketing skills employers are looking for. It … Continue reading

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** – For Next Week (Tuesday): SEM w/ @nickmarvik of @distilled & (Thursday): Blogging / Content Marketing w/ @hannawack

Next Tuesday, we are going to talk about the exciting world of Search Engine Optimization and how it is now shifting into Search Engine Marketing. We will start with a discussion of one of the classic texts of SEO (and … Continue reading

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** Next week’s readings: The quarter begins anew … with DigiMark 2.2

Welcome to the Winter Quarter for the Digital Marketing class at WWU. I have decided that your class is section 2.2, since this is the second year and the second quarter that I have taught the class. (I’m confident that … Continue reading

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