Last April I was walking along the Embarcadero with my friend Leyl Master Black (@mktgalchemist). She’s a very influential Bay Area tech PR person and now works as Communications Director for One Medical and on the side she’s a social media columnist for Mashable and USA Today. We were talking about the Digital Marketing class and talking about what the latest trends are in Digital Marketing and she asked me if I had a session on “Growth Hacking”. Feeling no shame, I said to her, “Huh?” She told me that this is a pretty important phrase in the Valley and that I should introduce it to you guys.
So what is Growth Hacking? Here is a recent post on Mashable about it.
And a good blog post from Kissmetrics
In many ways the definitive case study for the concept of Growth Hacking is AirBnB.
And then the best thing I found about the subject is this 103 page PDF. Please scroll through the whole thing, reading the headers then in detail read chapter 1, 2, 5, 6, 7 and 10.
For your blogs, consider these questions:
- What is the core philosophy behind Growth Hacking?
- How is this different than traditional content or inbound marketing?
- What was so revolutionary about the AirBnB growth hack strategy?
That should be enough. See you Tuesday!