** For Thursday – Edgerank? or Facebook Optimization

To quote the late, great James Brown

This class is going to be a new topic that Tyler from Red Rokk turned me onto, Edgerank. The interesting thing is Edgerank is a pretty controversial idea these days, because some people think it’s dead. So if it’s dead, why are we talking about it and what is it anyway?

Edgerank is what Facebook at one time called the algorithm that decides what appears in your Newsfeed. Kind of like Google with their Pandas, Hummingbirds and KitKats. Here it is as explained by Batman (srsly).

Edgerank Explained By Batman

For a little more detail and a little less cosplay, check out this blog post about how to improve your position in your followers Newsfeeds.

Understanding Facebook Newfeed Algorithm

This summer, however, there was a lot of gnashing of teeth about the “death” of Edgerank.

Edgerank is DEAD

Here is Facebook’s response to the issue.

Facebook for business

One of the interesting things for me, is that I first started hearing about all of this last year thanks to Dallas Mavericks owner, Mark Cuban.

Mark Cuban Rants About Facebook

(Speaking of the NBA, the Celtics have won four in a row, including a road win at the Heat!)

Does Cuban have a point? Here are a couple of opinions.

Wired – Cuban Wrong on Facebook

Businessweek – Hey Mark Cuban …

So for your blogs for Thursday consider a couple of things:

  1. If your boss, or client said to you next month “We need to improve our performance on Facebook. What should we do?” What would you tell her?
  2. What is Mark Cuban complaining about? Does he have a point?

See you in a bit.


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