Monthly Archives: November 2013

** For Tuesday – Social Issues regarding social media

Before we break to give thanks during our Thanksgiving break, let’s talk about what it means to be, you know, “social”. A lot of digital marketers know that we think they are kind of creepy so they make their lack … Continue reading

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** For Tuesday – Growth Hack!

Last April I was walking along the Embarcadero with my friend Leyl Master Black (@mktgalchemist). She’s a very influential Bay Area tech PR person and now works as Communications Director for One Medical and on the side she’s a social … Continue reading

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** For Thursday – Edgerank? or Facebook Optimization

To quote the late, great James Brown This class is going to be a new topic that Tyler from Red Rokk turned me onto, Edgerank. The interesting thing is Edgerank is a pretty controversial idea these days, because some people … Continue reading

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** – FOR THURSDAY: Product Co-Creation (and some @googleanalytics videos)

Thursday we’re going to talk about one of my favorite, often overlooked parts of digital marketing, product co-creation. Those of you who took 380 with me know that I love to harp on the concept of market orientation vs. product … Continue reading

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One more LevelUp article to read So, here’s one more article for you to read for Tuesday about LevelUp. It describes how they are spending more time building custom mobile payment apps for large chains. 

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** For Tuesday – Mobile/Digital Payment with @Stiiiiiiiiina of @TheLevelUp

Every quarter I get more and more interested in how payment works on the web, but more importantly, how it works through mobile devices. Again, like we talked about Thursday, these devices are “always near and always dear”. If they’ve … Continue reading

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