One of the changes I made in the course from the Winter to Spring last year was adding a second day of discussion about Mobile Digital Marketing. Frankly, we could probably do an entire QUARTER on Mobile. It’s that ubiquitous and that important.
Thursday, we’re going to focus on two aspects of the Mobile world: mobile promotion and app store marketing. When we are talking about Mobile, we’re basically talking about iOS and Android.
How much money are we talking about here when it comes to Mobile Advertising?
Who is spending all this money?
What about the risks?
Also, check out this collection of articles from Mobile Marketer, “The Classic Guide to Mobile Advertising”. (Also, if you notice the cover price. No, I didn’t pay $495 for it.)
As we are also going to talk about Apps, check out this blog post about how to best design your app.
Finally, we are going to talk to WWU alumnus, Madison Miner CEO of WompMobile.