On Tuesday, we will go over the important concept of A/B Testing (also known as optimization). Why is Digital Marketing so fantastic? Because everything is trackable and since everything is trackable, everything is also testable. Basically, you never have an excuse to have a crappy landing page, or email campaign or banner ad because of A/B testing.
First to understand how it works read this short eBook “The Ultimate Guide to A/B Testing”.
Next, because you guys are so much smarter than everyone else, read this academic journal article by a bunch of Microsofties about how to do it right.
Additionally, read these recent press releases about optimization
- New Marketing Optimizer for WordPress Plugin Released (prweb.com)
- A/B Testing is Key to Unlocking Your Website’s True Potential (businessbee.com)