** For Tuesday – A/B Testing!

On Tuesday, we will go over the important concept of A/B Testing (also known as optimization). Why is Digital Marketing so fantastic? Because everything is trackable and since everything is trackable, everything is also testable. Basically, you never have an excuse to have a crappy landing page, or email campaign or banner ad because of A/B testing.

First to understand how it works read this short eBook “The Ultimate Guide to A/B Testing”.

The Ultimate Guide To A:B Testing | Smashing Magazine

Next, because you guys are so much smarter than everyone else, read this academic journal article by a bunch of Microsofties about how to do it right.

GuideControlledExperiments

Additionally, read these recent press releases about optimization

Enjoy!

 

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