On Thursday, we are going to talk about Content Marketing with Kane Jamison of @content_harmony. Content marketing is a valuable tool in the inbound marketing toolbox since it’s away to attract and retain self-qualified customers.
Start with these two readings from SCRIBD, “The Business Case for Content Marketing” and “A Content Marketing Strategy That Works” to get a feel for what we are talking about.
Then check out this eBook from the Content Marketing Institute. If you are looking for inspiration for your blog post, look in depth at a couple of different examples from the ebook and write about the type of content created, what type of customers the content was created for and whether you think each is an effective tool to attract customers.
Keep contenting! (I just made that up.)
(Check it out. WordPress suggested I link to Diane’s blog!)
- The Modern Magnet of Marketing (dlawrencemktg476.wordpress.com)