Monthly Archives: October 2013

** FOR THURSDAY – MOBILE (Day 1 of 2) with @wompmobile

One of the changes I made in the course from the Winter to Spring last year was adding a second day of discussion about Mobile Digital Marketing. Frankly, we could probably do an entire QUARTER on Mobile. It’s that ubiquitous … Continue reading

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** For Tuesday – Database Marketing with @csteffy of @comScore

After the excitement of our discussion about databases and why SQL is the “golden ticket” for success as a marketer, we’re going to discuss on Tuesday what companies do with their data. (If you’re wondering why this is in the … Continue reading

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** – FOR THURSDAY: SQL and Database Marketing!

“What’s SQL?”, you ask. Well, according to this website I just learned about called Wikipedia  “SQL (/ˈɛs kjuː ˈɛl/ “S-Q-L”[4], sometimes pronounced /ˈsiːkwəl/ “sequel”; Structured Query Language[5][6][7][8]) is a special-purpose programming language designed for managing data held in a relational database management system(RDBMS).” Great, well why should you care about it? … Continue reading

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** For Tuesday – A/B Testing!

On Tuesday, we will go over the important concept of A/B Testing (also known as optimization). Why is Digital Marketing so fantastic? Because everything is trackable and since everything is trackable, everything is also testable. Basically, you never have an … Continue reading

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Two hours of @codeacademy – DONE!

I got to lesson 8 out of 15 in HTML Basics III. How did you do?

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3:35PM @codeacademy

I took a break for office hours

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1:05 PM @codeacademy

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