What is Inbound Marketing? It’s more than just buzz words, it’s the way that smart companies market themselves to self-identified potential customers. Andrew Dumont, WWU alumnus and Director of Business Development for MOZ.com is going to join us via G+ to talk about Inbound Marketing and how he gets companies to use MOZ developed tools to increase their inbound marketing effectiveness. He’s probably going to show this picture:
The companies you’ll hear a lot when inbound is discussed, besides MOZ, are HubSpot and Marketo. Here is a 175 page eBook on Inbound Marketing published by HubSpot for you to read for Thursday:
(Actually, you only need to read the first 11 pages or so.)
The other thing you need to read (and blog about) for Thursday is this presentation from Marketo:
Speaking of Marketo, I spent one day this summer up in Vancouver, B.C. at an Inbound Marketing seminar they sponsored. After four hours, they gave me a some free beer and a coloring book.
— Mark Staton (@DigiMark_WWU) June 26, 2013
Below are some random articles that WordPress suggested I include. Feel free to glance at them.
- What is Inbound Marketing? (scalablesocialmedia.com)
- Permission Marketing, Inbound Marketing & Content Marketing: What’s the Difference? (fliptop.com)
- Inbound Marketing: An Infographic (business2community.com)