Welcome to the Digital Marketing Class Fall 2013 Edition

I hope you had/having a good summer. This blog will be the command center for the course this quarter. I will post the articles that we are reading here. There are a few things you need to do before the first day of class.

  • Activate your Twitter account and start following me @DigiMark_WWU
  • Create a new Digital Marketing specific blog here on WordPress. (If you have a personal blog, create a new one for this class.)
  • Create an account at Google Analytics
  • Read these three articles:
  1. Forrester_interactive_marketing_forecast_2011_to_2016
  2. Technology giants at war: Another game of thrones | The Economist
  3. Knowledge and Skill Requirements for Marketing Jobs in the 21st Century

If you are feeling adventurous and want to impress me, install the Google Analytics code onto your WordPress page and start playing around with it.

Feel free to contact me with any questions. Enjoy the rest of your summer and get ready to learn a lot!

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